Top 5 Marketing Secrets from Best in DeFi
30-second spot to air during 2024 Super Bowl costs USD 7 million
Formula 1 title sponsorship per season starts from USD 20 million
How can we reach and engage diverse audiences without deep pockets?
Effective multi-channel digital marketing
Successful DeFi projects do this very well and here are their 5 key Marketing Secrets:
Use multi-channel social media strategy
Engage with your community
Create educational content
Collaborate with others
Keep brand consistent
Let’s break down each of these lessons
Lesson 1: Use multi-channel social media strategy
Projects like EigenLayer, Immutable and SynFutures have strong presence across major social media. These successful DeFi projects all have Twitter, Reddit, Telegram, Discord and Medium. A few of them also have their own YouTube channel.
DeFi projects tailor their content to fit each platform's audience
Most (if not all) have dedicated community managers and content managers
This ensures high level engagement, brand visibility and strong user relationships
Actionable tips:
Platform-Specific Content: Create tailored content for each social media platform
Regular Updates: Maintain a consistent posting schedule to keep your audience engaged
Lesson 2: Engage with your community
Projects like Compound Finance, EtherFi, and KelpDAO engage actively with communities.
They host AMAs (Ask Me Anything) sessions on platforms like Twitter, Reddit and YouTube
These build relationship with customers and help gather feedback to improve offerings
Community engagements foster a sense of ownership and loyalty among users.
Actionable tips:
AMAs and Q&A Sessions: Regularly interact with your community through live sessions
Feedback Mechanisms: Implement channels for gathering and acting on user feedback.
Lesson 3: Create educational content
Projects like MakerDAO, Blast, and Pendle invest heavily in educational content.
These include detailed step-by-step guides on Medium, webinars and explainer videos
This not only helps onboard new users but also empowers the community with knowledge
Educational contents help customers make informed decisions and build trust in the brand
Actionable tips:
Create Educational Material: Develop guides and videos that explain your offering
Host Webinars: Host webinars to delve into complex topics and answer community questions
Lesson 4: Collaborate with others
Collaborations with other projects and Key Opinion Leaders (KOLs) can be beneficial. Bedrock, 1inch, and Vertex Protocol use joint-marketing efforts to reach wider audiences.
Leverage the audiences of partners and influencers on social media platforms
Expand reach and credibility via KOL on Twitter, Discord, and YouTube
Joint-hosted events can be attractive networking opportunities
Actionable tips:
Partnerships: Identify and collaborate with complementary projects and influencers
Joint Campaigns: Run joint marketing campaigns to tap into new audiences
Lesson 5: Keep brand consistent
Successful DeFi projects maintain consistent branding and messaging across all channels. Lido, Hyperliquid and Aave use this method to build loyalty and trust.
Keep visual identity, tone of voice and core messages consistent
Seamless brand experience across website and social media platforms
This builds strong brand identity, increase brand recognition and customer trust
Actionable Tips:
Brand Guidelines: Develop and follow a comprehensive brand guide
Unified Messaging: Ensure all communications reflect your brand's core values
Conclusion:
Successful DeFi projects used these lessons to build and nurture thriving communities
Apply these lessons and actionable tips to enhance your own marketing and growth efforts
Stay inspired!
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